socialmedia
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Infografía. Followers en redes sociales en la industria farmacéutica en España | Cosas sobre Marketing, Online

http://www.josegalan.es/?p=228

Added on 2 September 10 by Blogaceutics and tagged with: infografia, redes_sociales, pharma

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Untitled

http://dominictyer.posterous.com/pharma-20-whats-a-brand-marketer-to-do

Added on 2 September 10 by dominictyer and tagged with: marketing, pharma

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Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should) | Dose of Digital

http://www.doseofdigital.com/2009/06/ten-digital-marketing-ideas-pharma-companies-will-never-try/

Added on 1 September 10 by buckaB and tagged with: pharma, google, healthcare

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Become the Best of the Best in Digital Healthcare Marketing | Dose of Digital

http://www.doseofdigital.com/2009/06/become-best-digital-pharma-healthcare-marketing/

Added on 1 September 10 by buckaB and tagged with: pharma, healthcare

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Pharma Social Media Mission Statement | PRforPharma

http://prforpharma.com/2010/08/31/pharma-social-media-mission-statement/

Added on 1 September 10 by Trafcom and tagged with: pharma, missionstatement

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Crowd Sourcing HealthCare: Sustainable Digital Strategy for the Pharmaceutical Industry

http://crowdsourcinghealthcare.blogspot.com/2010/04/sustainable-digital-strategy-for.html

Added on 1 September 10 by lineghisler and tagged with: pharma

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Enterprise 2.0 Boston 2010 - Integrate Social Media and Community Approaches

http://www.e2conf.com/boston/conference/integrate-social-media-and-community-approaches.php

Abbott

Added on 31 August 10 by sergiostorch and tagged with: abbott, enterprise2.0, pharma

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:: Lower Your Blood Pressure ::

http://www.hallmedia.com/football/prototype.html

Aim For 120/80: High Blood Pressure Simulator

Added on 27 August 10 by mehall2146 and tagged with: pharma, samples

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S&R Blog

http://srcomblog.wordpress.com/

Added on 27 August 10 by sgab and tagged with: pharma, healthcare, blog

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Social Media and pharma articles

http://blog.ogilvypr.com/tag/pharma/

Added on 26 August 10 by richardalois and tagged with: pharma

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Pharma and Healthcare Social Media Wiki

http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/#YouTube

Added on 26 August 10 by contdiv and tagged with: pharma

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Pharma Marketing Blog: Professional "Hired Gun" Pharma Tweeters. Is It a Good Idea?

http://pharmamkting.blogspot.com/2010/07/professional-hired-gun-pharma-tweeters.html

There are many ways in which outside agencies and consultants can be hired by pharma companies to help manage their social media accounts. Pharma has always outsourced many marketing functions. Should social media be handled differently? After all, social media is supposed to be the "true voice" of the organization. It's more personal than other forms of corporate communications.

Added on 26 August 10 by Esener and tagged with: twitter, pharma

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How One Pharma Company Successfully Manages YouTube | Dose of Digital

http://www.doseofdigital.com/2010/07/pharma-successfully-manages-youtube/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DoseOfDigital+%28Dose+of+Digital+-+Digital+Marketing+in+Pharma+and+Healthcare%29

Added on 26 August 10 by LizMo and tagged with: pharma, casestudies

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about:blank

http://feedproxy.google.com/~r/DoseOfDigital/~3/J2xUZR66Syk/

Added on 26 August 10 by LizMo and tagged with: pharma, casestudies

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Roche - Roche and Social Media

http://www.roche.com/about_roche/at_a_glance/socialmedia.htm

Added on 23 August 10 by mpruskow and tagged with: roche, social, socialnetworking, pharma

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In Pharma Social Media Quest, Don’t Forget the Basics | PRforPharma

http://prforpharma.com/2010/08/20/in-pharma-social-media-quest-don%e2%80%99t-forget-the-basics/

Added on 21 August 10 by talbsinoz and tagged with: pharma

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VIP LiveWire: OK for employees to tweet?

http://web.vivavip.com/forum/LiveWire/read.php?i=30230&t=30230

Added on 20 August 10 by SharonLeighton and tagged with: twitter, hcsmeu, article, freepint, pharma, policy, guidelines

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How One Pharma Company Successfully Manages YouTube | Dose of Digital

http://www.doseofdigital.com/2010/07/pharma-successfully-manages-youtube

A number of pharma and healthcare companies have already started their own YouTube channels or posted videos. There are about 30 examples on the Pharma and Healthcare Social Media Wiki. As I mentioned, the majority do not allow any form of commenting on their videos even though they should (see: “Healthcare and Pharma Social Media: It’s All About E.V.E.“). The rationale I’ve been given for this by these companies is that they are afraid people will post adverse events. Of course, you can probably see me banging my head on my desk now because you all know that I’m not a big believer in the validity of this excuse. Having said that, I thought I’d share some real world experience in this area to see just how real these fears are.

Added on 19 August 10 by Gytrash and tagged with: research.project, pharma, pharma.advertising, youtube

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Swoodruff's Pharma Daily

http://paper.li/swoodruff/pharma-inner-circle

Paper.li aggregated news by thought leaders in pharma and social media

Added on 18 August 10 by skoko and tagged with: news, pharma, web2.0

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Digital Pharma: Roche asks employees to be social media 'scouts' | InPharm

http://www.inpharm.com/news/digital-pharma-roche-asks-employees-be-social-media-scouts

Added on 17 August 10 by shakingtree and tagged with: roche, pharma, policies

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Siguiendo a las farmacéuticas en las redes sociales - Noticia - Gran Consumo - MarketingNews.es

http://www.marketingnews.es/gran-consumo/noticia/1050475028005/siguiendo-farmaceuticas-redes-sociales.1.html

Added on 16 August 10 by LuisCorbacho and tagged with: pharma, epatient, salud, health

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Pharma comms chief warns healthcare PR professionals of social media pitfalls

http://www.prweek.com/uk/News/MostRead/1006790/Pharma-comms-chief-warns-healthcare-PR-professionals-social-media-pitfalls/

Added on 13 August 10 by EdHartigan and tagged with: pharma, video, pr

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Marketing: Government Reins in Facebook Drug Promotion - Advertising Age - News

http://adage.com/article?article_id=145333

Added on 11 August 10 by alesko and tagged with: pharma

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Cyberchondriacs Becoming Empowered Health Information Seekers - The eMarketer Blog

http://www.emarketer.com/blog/index.php/cyberchondriacs-empowered-health-seekers/

Added on 10 August 10 by Edrique and tagged with: health, online, pharma

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e-Patient Dave Video - Klick Pharma

http://www.klick.com/pharma/epatientdave/webinar?&utm_campaign=EpatientDave&utm_medium=email&utm_source=MMM&utm_content=KOLWhitepaper_1_webinar

Added on 10 August 10 by alesko and tagged with: pharma

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Pharma Twitters Cautiously Before Advertising Guidelines Are Released

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2912007/

Added on 9 August 10 by jjcain00 and tagged with: health2.0, pharma, web2.0

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FUMSI - Pharmaceutical industry: a discovery-led approach to social media

http://web.fumsi.com/go/article/use/4436

Added on 9 August 10 by EdHartigan and tagged with: pharma, research

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Top Ten Drug Companies in Social Media

http://inventorspot.com/articles/top_ten_drug_companies_social_media_31760

Added on 9 August 10 by EdHartigan and tagged with: pharma, companies, list, healthcare

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FDA Dings Novartis for Facebook Widget - Health Blog - WSJ

http://blogs.wsj.com/health/2010/08/06/fda-dings-novartis-for-facebook-widget/tab/print/

Added on 6 August 10 by jamesmusick and tagged with: fda, pharma, regulatory

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Pharma Marketing Blog: Implications of FDA’s Warning Letter to Novartis Regarding Facebook Share Widget

http://pharmamkting.blogspot.com/2010/08/implications-of-fdas-warning-letter-to.html

Added on 6 August 10 by kasperkofod and tagged with: warning, letter, facebook, share, widget, novonordisk, pharma

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Digital Pharma: Social media an 'enigma' for pharma | InPharm

http://www.inpharm.com/news/digital-pharma-social-media-enigma-pharma

Added on 6 August 10 by EdHartigan and tagged with: marketing, pharma

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Pharma Social Media...Yes, It's Possible

http://www.slideshare.net/jonmrich/pharma-social-mediayes-its-possible

Added on 5 August 10 by sbyoung and tagged with: pharma

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Amgen Inc. - Careers (AmgenCareers) on Twitter

http://twitter.com/AmgenCareers

Added on 5 August 10 by jamesmusick and tagged with: amgen, pharma

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FDA expands online consumer communications - Medical Marketing and Media

http://www.mmm-online.com/fda-expands-online-consumer-communications/article/175633/

Added on 3 August 10 by gingerpug9405 and tagged with: fda, pharma

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whydot pharma | creating patient-focus through social media

http://www.whydotpharma.com/

Added on 30 July 10 by mehall2146 and tagged with: pharma, blog

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YouTube - Kanal tilhørende LivingWithADHD

http://www.youtube.com/user/LivingWithADHD

Added on 30 July 10 by kasperkofod and tagged with: pharma, youtube, janssen-cilag, adhd, video, healthcare

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qko9s.th8.us: http://worldofdtcmarketing.com/a-pharma-marketers-guide-to-developing-a-faceb...

http://qko9s.th8.us/

low risk Facebook page for Pharma. Rich meyer blog post

Added on 29 July 10 by SharonLeighton and tagged with: social, media, facebook, pharma, tips, blog

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Adcrowd Pharma

http://www.adcrowdpharma.com/displayPublicFeed.do?feedId=1341

Added on 29 July 10 by danieljoerg and tagged with: pharma

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Three Questions Pharma Companies Have About Social Media - Blog - Standing Partnership

http://www.standingpr.com/blog/entry/three_questions_pharma_companies_have_about_social_media/

At Standing Partnership, we have worked in the health care space for many years. Our team members have varied and rich experiences providing communications counsel to the health care industry. One constant in this has been a continuing relationship with clients in the pharmaceutical manufacturing industry. Pharma is an interesting industry -- regulated and often restricted in the way it must do business. Pharma, as with every industry these days, is trying to get a handle on how to approach and use social media tools in its marketing and outreach efforts. Here are some of the questions pharma has about social media, and our answers.

Added on 29 July 10 by jackie_20 and tagged with: pharma

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MediaPost Publications Bring Pharma Into Social Media Mix 04/23/2010

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126237

Added on 28 July 10 by emveoh and tagged with: pharma, marketing, boomers

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Why Drug Companies Prefer Twitter Over Blogs | BNET Pharma Blog | BNET

http://industry.bnet.com/pharma/10002232/why-drug-companies-prefer-twitter-over-blogs/

Added on 28 July 10 by sbyoung and tagged with: twitter, pharma, twitter_pharma

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Library | Health Populi

http://healthpopuli.com/library/

Added on 27 July 10 by kasperkofod and tagged with: healthcare, mobile, pharma, novonordisk

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Pharma Should Forget About Social Media Monitoring | Dose of Digital - Digital Marketing in Pharma and Healthcare

http://www.doseofdigital.com/2009/09/pharma-should-forget-about-social-media-monitoring/

Social media monitoring in pharma is just like this last test. Is monitoring, namely what you find out, going to change what you do? Is it going to change your marketing approach? Is it going to spring you into action? Are you going to actively respond? The answer is probably “no.” So why subject your patient, I mean you, to an unnecessary (and potentially invasive) test?

Added on 27 July 10 by Esener and tagged with: pharma

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Journal of Clinical Investigation -- Deregulation of the PI3K and KRAS signaling pathways in human cancer cells determines their response to everolimus

http://www.jci.org/articles/view/37539?key=fd893349707da2f3dddf

RT @libbyshope: Italian study finds PIK3CA gene mutation predicts response 2 mTOR inhibitor everolimus unless KRAS gene mutation present ...

Added on 27 July 10 by gingerpug9405 and tagged with: via:packrati.us, pi3k, pfizer, pharma

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SlideShare Announces Pfizer is First Company in Regulated Industry to Launch Social Media Channel on its Platform | Business Wire

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100726005351&newsLang=en

RT @BrandRanter: SlideShare Announces Pfizer =1st Company in Regulated Industry to Launch SM Channel http://bit.ly/bIyqSU RT @blogaceuti ...

Added on 27 July 10 by gingerpug9405 and tagged with: via:packrati.us, slideshare, pfizer, pharma

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Former FDA Official to Pharma Marketers: Don’t Expect Much Regulatory Guidance on Social Media - The eMarketer Blog

http://www.emarketer.com/blog/index.php/fda-official-pharma-marketers-move-social-media/

Added on 25 July 10 by Edrique and tagged with: fda, healthcare, pharma

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BDI Events Summary - Social Communications in Healthcare 5.11.10

http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=eb27d6ce-ae0e-453e-b7f6-2f515d6e79b7

Added on 23 July 10 by rptse and tagged with: pharma, conference, healthcare

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Social media - Getting started n a heavily regulated environment - BDI ...

http://www.slideshare.net/bdionline/social-media-getting-started-n-a-heavily-regulated-environment-compatibility-mode

Added on 23 July 10 by rptse and tagged with: pharma

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Pharma and Healthcare Social Media Wiki | Dose of Digital - Digital Marketing in Pharma and Healthcare

http://www.doseofdigital.com/healthcare-pharma-social-media-wiki

Added on 22 July 10 by anda.ancane and tagged with: pharma, healthcare, social, marketing, media, wiki

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Eye on FDA: PharmaBook - Facebook and Pharma

http://www.eyeonfda.com/eye_on_fda/2010/07/pharmabook-facebook-and-pharma.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+eyeonfda%2FlpWT+%28Eye+on+FDA%29

Added on 21 July 10 by jyesmith and tagged with: facebook, pharma

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WEGO Health throws Ning network users a lifeline with sponsorship - Medical Marketing and Media

http://www.mmm-online.com/wego-health-throws-ning-network-users-a-lifeline-with-sponsorship/article/174868/?DCMP=EMC-MMM_Consumer

Added on 21 July 10 by gingerpug9405 and tagged with: pharma, ning, wego

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Eye on FDA: PharmaBook - Facebook and Pharma

http://www.eyeonfda.com/eye_on_fda/2010/07/pharmabook-facebook-and-pharma.html

Added on 21 July 10 by gingerpug9405 and tagged with: facebook, pharma

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Exciting Opportunities in Healthcare Social Media Open Now!

http://healthissocial.com/venture-ideas/exciting-opportunities-in-healthcare-social-media/

Added on 20 July 10 by gingerpug9405 and tagged with: pharma

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Pharma social media? Or pharma engagement in social media? - whydot pharma

http://www.whydotpharma.com/2010/07/02/pharma-social-media-or-pharma-engagement-in-social-media/

Added on 20 July 10 by martijnhulst and tagged with: pharma, farmacie

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10 Things I'd Like to Start Hearing About Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare

http://www.doseofdigital.com/2010/07/10-like-starthear-pharma-social-media

Added on 19 July 10 by kasperkofod and tagged with: pharma, hcsmeu, health2.0

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So you got approval for a social media page ? Congratulations, your work is just starting World of DTC Marketing.com | World of DTC Marketing.com

http://worldofdtcmarketing.com/why-the-drug-industry-is-not-ready-for-social-media/prescription-drug-dtc-marketing/

Added on 18 July 10 by gabrielpaine and tagged with: pharma, iteam200

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The Beginner's Guide to Pharma Social Media | Dose of Digital - Digital Marketing in Pharma and Healthcare

http://www.doseofdigital.com/2010/06/beginners-guide-pharma-social-media/

Added on 18 July 10 by helenrapp and tagged with: pharma, media, social, facebook, health, healthcare

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Pharma and Healthcare Social Media Wiki | Dose of Digital - Digital Marketing in Pharma and Healthcare

http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/#Facebook

Added on 15 July 10 by Wheezylicious and tagged with: pharma, healthcare

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Social Pharmer

http://socialpharmer.ning.com/

A social network for anyone interested or involved with social media in the pharma and healthcare industry.

Added on 15 July 10 by mehall2146 and tagged with: pharma, marketing, forum

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The day when Sanofi-Aventis’s ‘GoInsulin’ YouTube channel… went « STweM

http://stwem.com/2010/07/12/the-day-when-sanofi-aventis-goinsulin-youtube-channel-went/

Added on 14 July 10 by gingerpug9405 and tagged with: pharma, socpharm

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Pharma Companies and Social Media Marketing » Adotas

http://www.adotas.com/2009/01/pharma-companies-and-social-media-marketing/

Added on 14 July 10 by davidakermanis and tagged with: pharma

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Effective Social Media Marketing Strategies for Pharmaceutical Market, Market Research Report: MarketsandMarkets

http://www.marketsandmarkets.com/Market-Reports/Pharma-Social-Media-245.html

LOVE IT :) RT @friedah03: Pay $4650 or fllw #hcsmeu etc for free? Mktg report on #socialmedia strategies for #pharma: http://bit.ly/aE2HvX

Added on 14 July 10 by andrewspong and tagged with: pharma, via:packrati.us, hcsmeu

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Social Media Marketing Can Be Embraced Safely With The Implementation Of A Social Media Implementation Plan

http://www.pharmacomplianceblog.com/blog/?p=2322

many pharmaceutical companies are planning to invest large sums of money into effective social media marketing strategies from 2010 through 2015. This will be challenging from both a legal and marketing perspective while the industry awaits guidelines to follow. However, as with other industry areas under increased scrutiny, pharmaceutical companies need to adopt a proactive approach to use social media in their online marketing mix. Such an approach would effectively deal with potential violations and/or complaints as they happen, and help a company’s ongoing efforts to rebuild its positive reputation among medical professionals, patients and regulatory bodies.

Added on 13 July 10 by sallychurch and tagged with: pharma, marketing, regulations, fda, compliance

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Riva Greenberg: How One Pharma Company Is Making A Difference With Patients

http://www.huffingtonpost.com/riva-greenberg/how-one-pharma-company-is_b_636603.html?ref=twitter

Added on 12 July 10 by mehall2146 and tagged with: diabetes, healthcare, pharma, roche

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